Malcolm Jones Creative Logo Horizontal
Malcolm Jones Creative Logo Vertical
It had been 10 years since I have created a self promotional brand logo to represent me in the world. I had made several unsuccessful attempts but finally landed on something I really liked. Taking a cue from the latest design trends I developed something using a clean, simple branding concept. I chose an icon not built from an existing image or typeface but its a simple line that represents the peaks and valleys in any design project, it flows but follows and clear bath and has balance and rhythm. I find blue to be a calming color that should put people at east and the contrast in blues reveal the break between the “M" and the "J” in my initials.