Seamon Corporation Logo Redesign

B L Seamon has formally changed its name to Seamon Corporation. With the name change it was time for a facelift for the logo. A lack of positive consensus at the top towards the previous logo led to a sense they had a chance to get it right this time. The client wanted to retain some of the recognition it had with the previous logo while making it fresh and new. I kept the new design in a serif font and while using very similar colors found a deeper, bolder color tone to make the logo stand out a bit better. I tightened up the icon a bit and as the elements break down the archs of people imply a global presence and represent the layers of communication from need/issue/subject to clients to contractor to audience. The “spike” represents a sharp focus and presence at every level. There is greater focus on the company name and the icon while a focal point doesn’t compete too much nor overpower the company name.

New Seamon Corporation Logo

Past and Present Seamon Corporation Comparison

Seamon Corporation Business Card

Seamon Corporation Banner Stand

Seamon Corporation Website Home Page

Seamon Corporation Contract Vehicles Page